The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
Chakr Shield patent technology is used to paint the city that captures emissions at source and converts them into ink
Uber’s new campaign all set for 360 degree launch
The brand’s on-ground campaign will see cricket nets being installed at top metro cities to promote the sport and create awareness around sustainable urban planning
The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country
The ‘ No haggling, no hassles’ campaign crafted by Ogilvy Bangalore promotes Uber auto services in the city
The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler...
Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder