By: Bhawana Anand
Last updated : July 28, 2018 3:47 pm
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day 2 of OAC 2018
1- Scarcity- A site that is rare and unique in nature becomes iconic
2- Scale- An impactful site that stands out on streets and traffic areas is iconic
3- Impact- A site capable to deliver an instant hit in a moment is iconic
4- Location- The accurate destination is a key to iconic
5- Full motion- A full motion site whose content can be consumed and shared via different screens is iconic
6- Smart- An interactive and engaging site is a huge driver of iconic
7- Vehicle recognition technology- This, pioneering technique that innovates and optimizes the way brands connect with their TG is iconic
8- Amplifies Flame- A format capable of adding volume to the message and the medium starts becoming the message is iconic
In his presentation, he also establishes the point that the iconic sites tend to open new categories and luxury has been one of the fast-growing premium brand building focused segments within OOH medium.