Sun Outdoors unveils backlit unipoles in Vadodara

The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time

Sun Outdoors, one of the leading OOH players in Gujarat, has won the rights to put up unipoles for advertising in the city of Vadodara for a period of ten years. This is the first such contract that has been awarded by the Vadodara Municipal Corporation.

The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time. What’s unique about this contract is that the unipoles will all be back-lit.

Along with this, the media owning firm has bagged the advertising rights on a railway under-bridge in the PPP mode on revenue sharing basis whereby the firm will be building, maintaining and selling advertisements on 9 unipoles for the duration of 5 years.

Confirming the news with Media4Growth, Pritish Shah, Director, Sun Outdoors said, “Being one of its kind property, the response has been good, especially from local clients.”