By: M4G Bureau
Last updated : February 22, 2019 10:04 am
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on ‘How audience metrics will catalyse transit media growth’
SHARP tool is primed for application in the transit media space too, covering airport media, bus shelter media, Metro media, among others. Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will throw light on this area in his presentation on ‘How audience metrics will catalyse transit media growth’ at the upcoming 1st Transit Media Talks Conference that will be conducted at Courtyard by Marriott, Mumbai on February 28.
Overall, the deliberations in some of the other sessions at the conference will touch upon:
• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Viability of transit media investments in the medium- to long-term
• Enhancing the attractiveness of transit media for brand advertising
• Innovative designs for transit media.
• Green printing solutions for transit media.