By: M4G Bureau
Last updated : October 28, 2020 10:52 am
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
“Our plan is to have a strong presence in Tier III cities and OOH has been a key media herein these towns. Hence, our marketing plan will include comprehensive OOH strategy to reinforce brand name and drive sales in these new markets,” said Tarun.
Talking about outdoor campaigning, he added, “OOH communication has to be timely for better effectiveness. As the traffic started to build up post unlock phases, we have utilised airport branding. We also undertook innovative ‘Drive-In Movie Experience’ sponsorship which we believed was quiet apt looking at current condition. Hence, we will be leveraging the OOH media at the right time and right opportunity.”