SDMC plans extensive OOH campaign on Covid19 awareness

The corporation is expected to deploy a variety of media formats such as hoardings, posters, unipoles, parking areas, auto-rickshaw, metro stations, bus stands, toll gates, construction sites and wall paintings

Following the footsteps of Central government, South Delhi Municipal Corporation (SDMC) has also decided to make efforts to execute an OOH campaign to combat coronavirus.

The extensive campaign has been planned to spread across SDMC’s jurisdiction employing a variety of media formats such as hoardings, posters, unipoles, parking areas, auto-rickshaw, metro stations, bus stands, toll gates, construction sites and many more. Also, the wall paintings are expected in government schools and other educational institutes.

With an aim to remind people to strictly adhere to precautionary measures, the campaign is designed for two months, i.e. October and November to target the masses who will be out for shopping and other activities during festive season. Thus, the communication strategy of the campaign is majorly focused on wearing mask, following physical distancing and maintaining hand hygiene.

It is learnt that outdoor media owner fraternity has always supported the decisions made by government and civic bodies. But in return, they have to bear loss of revenue as these campaigns are generally executed for free of cost.