By: Bhawana Anand
Last updated : May 06, 2019 10:12 am
Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress
He summed up the future of DOOH through the following points: -
• DOOH & Programmatic will drive OOH growth
• Programmatic will bring new buyers to DOOH
• Efficiency & flexibility will be the most desired features
• Next focus will be on biddable technology
• DOOH complements and amplifies other formats
• Programmatic empowers greater campaign creativity
He closed his session on an emphatic note with these words, “Programmatic will bring new money and flexibility, and accessibility and transparency will be the rules of the game.”