Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing...