By: Pray Jani
Last updated : July 23, 2019 12:16 pm
The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others
Well-established digital OOH display solution providers Xtreme Media, Atenti Origins Photoelectricity Consort, Indian Roar, and Everglow will be showing their latest offerings at the Expo. These companies have been offering customised solutions to the OOH industry.
LG which offers a wide range of DOOH solutions is participating in the Expo in a significant way.
Book my Show Ads, a new venture by a reputed online information service provider, is making its debut at the Expo.
Ozone MetalScapes, which is into the manufacturing of street furniture including those needed for bus shelters, will be exhibiting its key offerings.
Also, of particular interest will be Enkon’s static and digital advertising media on shopping carts that adds a new dimension to OOH.
Promoflex, a reputed name in the fabrication business, will be displaying innovative fabrication and signage solutions, whereas Sinex will exhibit their innovative product i.e. digital video wallpaper. Jyoti Display, a Mumbai based fabricator will also exhibit new-age fabrication solutions.
4Martech Labs, Garuda Advertising and Locad will be demonstrating the use of data technologies that will take OOH business to the next level. Likewise, Moving Walls will showcase its Moving Audience platform that helps media owners expose their inventory to the right clients through a digitised medium.
New avenues have opened up with audio ads programmed by Ninja Media Creations. With strong presence in Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Madhya Pradesh, Telangana and Chhattisgarh, the company has opened up great opportunities to influence the auditory senses of the target audience.
Can Image Media Tech will display its water-activated, non-tear-able media, which is gaining acceptance in the transit media space.
This year at OAC, there is an emphasis on eco-friendly solutions as well. Promoting a pro-green agenda is Signext that has IOT integrated solutions to save electricity, and other eco-friendly solutions in soft signage.
The stage is indeed set for the best of OOH solutions to garner the attention of top decision makers of Indian OOH industry.
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