OAC 2020 to be held in Mumbai on July 24-25

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

As the technology tsunami overpowers the global OOH landscape, the business is discovering compelling creative tech solutions that promise to significantly enhance OOH’s competitiveness in attracting top ad dollars. The growth opportunity for OOH lies in riding the tech tsunami waves, instead of finding a safe place untouched by new advancements.

Against this backdrop, the 16th edition of the annual Outdoor Advertising Convention (OAC) will be organised at the Hotel Sahara Star, Mumbai on July 24-25, where global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators will be speaking on key areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH, etc.

The 16th edition of the Outdoor Advertising Awards (OAA) contest will also be conducted. The revised guidelines for the contest and the dates for the contest will be announced soon.

OAC 2020 will have an expo, like all previous years.