OAAA to present stellar lineup at Digital Signage Experience 2022

Thought leadership sessions to help industry prepare for accelerated growth post-pandemic

The Out of Home Advertising Association of America (OAAA) has announced a series of stellar panel sessions slated for Digital Signage Experience (DSE) 2022, featuring the industry’s top thought leaders, who are primed to examine and discuss the latest OOH trends, technologies, and drivers of growth. DSE 2022, which explores every aspect of digital and interactive display technology, from concept to content and analytics, will be held November 17-19 in Las Vegas at the Las Vegas Convention Center.

“Consumers are appreciating their surroundings more than ever and paying greater attention to out-of-home ads, setting the stage for rapid growth in the out-of-home sector,” said Anna Bager, President and CEO, of OAAA. “We are thrilled to present our industry partners with the most up-to-date information and tools to prepare their businesses for accelerated growth.”

Panels include:

• OOH’s Dynamic Opportunity: Capturing the Consumer in the Moment, moderated by Anna Bager, OAAA’s President and CEO, will examine how dynamic targeting tools and new technology enables advertisers to reach consumers everywhere on their daily journey and extend a campaign’s impact through social amplification as eight in 10 social media users report seeing OOH ads online, of which 75% engage in some way. Industry experts Fletcher Whitwell, Partner and Chief Media & Publishing Officer, R&R Partners; and Jonathan Gudai, CEO, of Admoni and Shoutable, will be featured. 

• How Cities Can Use Digital Billboards to Create Economic Development and Improve Public Spaces looks at the rising affinity between people, cities and large-format digital out-of-home media, focusing specifically on the City of Hollywood where billboards along the Sunset Strip have made the area famous. Transitioning to digital is serving as an opportunity to create public benefit and provide a baseline for long-term economic development. Rick Robinson, Chief Strategy Officer, Project X Media will moderate with panellists, John Leonard, Director of Economic Development, City of West Hollywood; Pete Scantland, Founder/CEO, Orange Barrel Media; and Jeremy Kolieb, Principal, Consumer Experience Group. 
• Stephanie Gutnik, Global Head of DOOH, Yahoo, moderates the In-Flight Sales Analysis DOOH: A New Way of Measuring Effectiveness panel with Tiffany Southwell, Vice President, Out of Home Media, Catalina USA; and Ian Dallimore, Vice President of Digital Growth, Lamar, who will explain how ISA works and why advertisers are using it, what information it brings to buyers and why it is useful in an omnichannel campaign. 

 For more info or to register for these sessions, visit https://www.digitalsignageexperience.com.