By: Bhawana Anand
Last updated : February 10, 2020 10:40 am
‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’
She added that “transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities.”
“There is a lot of relevance when we use transit advertising for amplifying our campaign as it is just there at the desired time,” explained Charu.
Charu said that airport media will see a makeover as advertising there leverages technologies like interactive voice, facial image recognition coupled with historical customer data that will enable brands to personalise messaging is a near real time.
According to Charu, sanctity of the site location, media occupancy rate, audience reach and measurement metrics, cost and RoI are a few factors to be looked at while convincing the media planners to put their budgets on transit media.