‘Collaboration, audience data, quality assets key to transit media growth’

In OOH News By Bhawana Anand - February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

In OOH News By Bhawana Anand - February 10, 2020

Metro network is cut out for DOOH expansion, says DK Sharma

2nd Transit Media Talks conference gets underway

In OOH News By M4G Bureau - February 06, 2020

The conference directs sharp focus on transit media growth and its future

2nd Transit Media Talks conference in Mumbai today

In OOH News By M4G Bureau - February 06, 2020

The conference will feature presentations and discussions on the different transit media formats and how they deliver large audiences to the advertisers

Key speakers of 2nd Transit Media Talks

In OOH News By M4G Bureau - February 05, 2020

The show is going to be addressed by a mix of authorities, brand marketers and research analysts

Rural marketing expert Prashant Mandke to address 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - February 05, 2020

Prashant Mandke will be sharing his perspectives on ‘How bus media can take rural marketing many a mile’

Dollar Industries AVP & Head – Marketing & Comm Bidyut Nath to address 2nd Transit Media Talks conference

In OOH News By M4G Bureau - February 03, 2020

Bidyut Nath to speak on ‘How best transit media can deliver target audiences’

Jagriti Singla, Sr DCM, Western Railway to speak at 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - January 30, 2020

Jagriti Singla will be speaking on ‘How Western Railway is creating attractive media opportunities’