Results For "Somany-Ceramics"
5 News Found
“OOH has a higher sticky factor compared to other mediums”
In Viewpoints By N Jayalakshmi - December 23, 2021
Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…
Airport advertising takes off with growing traffic
In OOH News By M4G Bureau - December 10, 2020
With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence
Somany Ceramics promotes new germ shield tiles at T2 Mumbai airport
In Campaigns By M4G Bureau - September 18, 2020
In association with Times OOH, the brand targets niche flying travellers for the promotion of new tiles powered by germ shield technology
New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany
In OOH News By Bhawana Anand - February 10, 2020
‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’
‘Airport advertising works well for our brand’
In Viewpoints By Bhawana Anand - January 20, 2020
Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH