By: Rajiv Raghunath
Last updated : September 06, 2023 10:04 am
Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA
DPAA, the global trade marketing association, driving the growth and digitisation of OOH media today and its growing role in the omnichannel mix, has announced that ‘A Beautiful Noise: The Neil Diamond Musical’ will open this year’s Global Summit on October 10 at Pier 60 in Chelsea Piers.
Created in collaboration with Neil Diamond himself, A Beautiful Noise is the uplifting true story of a show-stopping American icon. Diamond’s many hits include “America,” and of course “Sweet Caroline.” He has sold 140 million albums and is in both the Songwriters and Rock & Roll Hall of Fame.
[For more information on the DPAA Global Summit and to get passes click here.]
“Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show and one so close to the heart of New Yorkers open our Summit and be part of Out of Home New York. Another great reason for everyone to come to New York and the DPAA Summit on October 10,” said Barry Frey, President & CEO of DPAA.
This year’s summit features global brands McDonald’s, Pepsi, Mastercard, Danone and others. The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.