By: M4G Bureau
Last updated : February 06, 2018 4:49 pm
The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services
‘What will it take for brands to plan big for Karnataka OOH’. The key discussants are Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; and Jayesh Yagnik, COO, MOMS Outdoor Media Services.
Abhijit Sengupta’s early media years were spent in the hothouse sales rooms of Selvel Vantage Group, where he successfully learnt the outdoor trade with one of India’s leading outdoor media contractors. A high performer whose creative urges were still somewhat unfulfilled, Abhijit was headed to the agency side with O&M. He was a crucial component in forming the
In 2002 his desire to make outdoor media more accountable by integrating science, research and technology led him and a few like-minded professionals to create a company in OAP with a unified mission. His forte has been in creating original outdoor specialist systems and processes for various mega spending clients, cultivating extensive knowledge on outdoor media planning and working on developing various tools. Today, OAP still runs on Abhijit’s founding principles of providing a client-centric service with an unparalleled professionalism and a drive to improve industry standards.
Fabian Cowan, is President, Posterscope India, the OOH specialist agency of the Dentsu Aegis Network. With offices across 34 countries Dentsu Aegis Network is the 3rd largest media
Fabian is naturally inclined to think beyond just the billboard. He has creative bent and has been pivotal in coming up with ideas that been industry firsts in many ways and have won Posterscope many awards ranging from traditional OOH as well as digital and socially extended out of home solutions.
Jayesh Yagnik, COO, MOMS Outdoor Media Services, with over 18 years of domain experience, started his career with MOMS as an Asst. Manager and eventually grew into the role of heading the organisation nationally. He has been with MOMS for 15 years now. He has worked with clients across categories including Asian Paints, Raymonds, OPPO, BJP, McDonalds’, Kotak Bank, India Bulls, Bandhan Bank, Godrej, Marico, Pidilite, Toyota, and many others. Jayesh’ s great interpersonal skills and inbuilt leadership quality has made him reached to the stage where he is currently. Today when outdoor has become OOH, Jayesh has been involved in transformation of MOMS from an execution agency to strategic partner to the clients on entire OOH solutions in all these years.