By: M4G Bureau
Last updated : October 08, 2020 2:01 pm
Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region
Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region and reporting to Dave Marsey, Essence’s President, Global Client Partner. Prior to joining Essence in 2017, she headed the digital practice for GroupM’s Maxus in APAC, building its product proposition across 14 markets. With over 17 years of experience in the industry, Bhatia has worked on the brand side at L’Oréal and Godrej Group in India, and Dabur in Nepal. She has also held client services and strategic planning roles at creative and media agencies in Singapore, Indonesia, Vietnam and India.
“It is a privilege to have the opportunity to lead the highly talented, entrepreneurial and dedicated team at Essence in Singapore. Having worked closely with the team over the past three years, I am truly proud of the industry-leading capabilities we have built in data, analytics and technology. Brands today are increasingly looking to achieve transformational data-driven growth, and I am looking forward to leveraging our unified approach to media and creativity to deliver breakthrough work for our local, regional and global clients in Singapore,” said Bhatia.