By: Bhawana Anand
Last updated : August 01, 2019 11:20 am
The station rights are handled by JCDecaux India; also handling exclusive rights for airport express line
The inauguration of LIC Shivaji Stadium Metro Station was graced by Mr. Anoop Kumar, Zonal Manager, North Zone, LIC of India along with their esteemed colleagues.
JCDecaux owns the advertising rights for Delhi’s Airport Express Line, the first Airport Link services in India.
The façade of Shivaji Stadium metro station decked up with brand creatives is a larger-than-life example of impeccable outdoor advertising. LIC Shivaji Stadium is expected to become the new iconic landmark of Lutyen’s Delhi which garners eyeballs of the vehicular & pedestrian traffic.
With branding inside the Shivaji Stadium station, LIC builds a positive brand perception which reaches its right audience daily. The swamping of Visa Facilitation Services at the station increases footfall at the station exponentially, including many influential personnel in the rest of the affluent audience.
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