Last updated : December 05, 2017 6:53 pm
The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign - bringing in greater efficiency -- from planning to billing
Talking about Aureus, Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic, said: “Today at Kinetic we have several exclusive softwares that are helping us in different interfaces but Aureus is the most celebrated software which will help us in the whole process of an OOH campaign – starting from planning to billing. This state-of-the-art software will also give us access to the grey zones that throw challenges at us today. With Aureus we will be able to execute our campaigns much more effectively and on time. I don’t think any other agency today has a software like this.”