By: Bhawana Anand
Last updated : January 30, 2019 9:52 am
The brand’s OOH campaigns will be seen at key airports in India, and in the UK
B S Biju, Tourism Information Officer, Kerala Tourism told Media4Growth at an event organised in Delhi that the brand sees transit media as a powerful vehicle to connect with the target audiences.
The Kerala Tourism campaigns will be seen at major airports in Delhi, Mumbai and other metros. In the UK, the brand has planned for cab branding, and long-term displays on the London Underground transit network.