By: Bhawana Anand
Last updated : September 18, 2019 11:39 am
Even as major national brands make their presence at the South Africa series, there are interesting new tie-ups with brands like Amul in tie-up with the South African team
There is BYJU’s, which will hold the rights for the sponsorship till March 31st, 2022 starting with the South Africa Home Series. Commenting on the partnership, Byju Raveendran, Founder & CEO, BYJU’S, said, “We are proud to be the Indian Cricket team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much-loved team. As a learning company, BYJU'S has always recognised the critical role that the sport plays in a child's development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart."
This deal was taken forward by ITW MWORX, whose Director, Nikhil Vyas, commented, “It has been a very special project for us, to find a partner with common interest and to meet the objectives of all stake holders involved. In BYJU’S, we found an ideal partner, there was a lot of synergy and a common passion for Indian cricket. India’s leading education and learning app will now become the Indian team sponsor and will be seen on the jersey of the Indian national team”.
Then there is Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim, which has announced its association with the Indian Cricket Team as the Official Partner for the upcoming six-match tournament against South Africa.
Bimlendra Jha – MD & CEO, Ambuja Cement – said, “We are excited to announce our partnership with the Indian Cricket Team. A team that is synonymous with indomitable strength and quality of performance – attributes Ambuja Cement is well known for.”
Interestingly, in the midst of these brands riding high on the popularity of the Indian cricket team, national brand Amul, has cracked a deal with the South African team as their new partner for the ongoing three-game twenty20 international series. As per the deal, the brand will be featured on the back of the T20 shirt of the South African team during the remaining two games.
“CSA is excited about our new partnership with Amul,” said CSA Chief Executive Thabang Moroe media, speaking about the partnership.
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