ITC Media Head Jaikishin Chhaproo to speak at India Talks OOH Conference in Mumbai on March 8

Jaikishin will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

Senior Marcom professional Jaikishin Chhaproo, Head – Media & PR, ITC Limited (PCPBD), will be addressing the upcoming in-person India Talks OOH Conference on the theme of ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai on March 8.

Jaikishin is an astute Marcom professional with 25+ years of experience - panning FMCG, Telecom, Broadcast, E-commerce in India & Middle East Markets. He handled media requirements at Nokia MENA, Hindustan Unilever Limited, Snapdeal, Godrej, Wipro and headed Marketing for STAR TV Middle East (a NewsCorp company) & Headed Strategy & Research for MCCS (ABP News, Ananda, Majha - erstwhile STAR News, Ananda & Majha)

Today, as brand marketing evolves, keeping pace with changing consumer behaviour and the growing role of digital channels, the role of OOH as an impactful medium assumes greater significance. Against this backdrop, it would be relevant to hear the perspectives of brands on how OOH as an advertising medium can create impact and deliver for them. This is what Jaikishin will be talking about, drawing from his own experience.