By: M4G Bureau
Last updated : September 10, 2020 10:25 am
A 4 year old start-up concentrates on Tier I & II markets working towards offering an online solution for media owners and brands by bridging the gap between demand & supply
GoHoardings.com Solutions LLP is an online OOH advertising on-demand platform, transforming the conventional way of media buying & selling into a modernized hassle-free process with the digital infrastructure. The online destination has a comprehensive database for alternative, traditional and digital out-of-home media of more than 300+ cities in India. Founded by Vikas Sharma, an ex-Digital marketer and Deepti Awasthi Sharma, a former E&Y employee designed this platform with an aim to ease out the process of buying and selling outdoor media. “It has always been a challenge in the OOH industry to identify the owner of the site and other details hence, we decide to establish a venture to overcome this issue and design a seamless process for buying & selling”, shares Vikas Sharma, Founder & CEO, GoHoardings.com Solutions LLP.
To ensure that no fraudulent media is listed on their website, the company has kept a mandate to upload the first page of tender document certified by the local authority. And in order to keep their platform updated, the company keeps a check at the end and start date of the tender and automatically remove it from their database once the tender duration is over. “These media vendors are also active when it comes to updating their new media as they find our website a good source of media”, says Deepti.
Going further, the company is working on improving the analytics part to get the crystal-clear data for the advertisers. Also, in order to bring effectiveness to the medium, they are adding the feature of providing digital marketing advertising to brands where they can collaborate both OOH & Digital media campaigns for a better outcome.
Gohoardings is all set for global expansion and started serving in Australia too and it is amongst the initial first few companies of India who have expanded globally. They have a mission to serve Australia with cost effective pocket friendly campaigns with best of the high quality services.
Deepti and Vikas vision to get the Indian company presence abroad is finally came true.