By: Rajiv Raghunath
Last updated : August 04, 2022 10:59 am
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.
“The idea of 1bb germinated way back in 2017 at Cannes during a conversation with my wife over a glass of rosé while we watched the sun gingerly stepping into the blue waters over the Parisian horizon,” says Fabian. “I held on to the thought, but the pandemic gave it a new lease of life and the last few months cemented our belief in its potential. There is something tremendously powerful about momentum, no matter how small”.
Primarily focused on the OOH domain, 1bb will bring together the vast experience of Fabian as an OOH professional and the analytical and operational depth that Nilesh has acquired as an entrepreneur over
Nilesh, himself a media professional of two decades before his entrepreneurial avatar, says, “The idea of 1bb appealed to me because of its fundamental premise and the scalability attached to the business. Top that with the scarcity of great ideas in the current context of OOH and it makes for very good business sense.”
On future plans, Fabian and Nilesh shared that 1bb will be launching 3 collectives over time that will energise the OOH space not only from a creative perspective but also from a talent perspective. Innovation and creativity is not about a solo genius but it’s about collective genius, and 1bb believes it is time for the OOH brain thrust to take centrestage.