By: Bhawana Anand
Last updated : May 03, 2019 9:06 am
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
Dynamic content, which includes data such as time, live feeds, weather updates, live sport broadcast etc., can enhance the performance of a campaign by adding relevance, said Stephan. With proper usage of dynamic content, OOH medium can become really contextual and achieve uplift in the response, he added.
According to him, there has been some efforts to create dynamic content by the stakeholders from different regions, however, as he pointed out, that it is not sufficient to amplify the power of the outdoor medium.