By: M4G Bureau
Last updated : May 05, 2022 11:48 am
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway. He began his career with MullenLowe Lintas Group, where he rose through the ranks to lead Unilever’s detergents, oral care and deodorants business in SE Asia, operating out of Thailand. After working with agencies such as Ogilvy, Publicis Groupe and Cheil Worldwide, he took on a marketing role and served as Head of Marketing at Mobiistar. Here, he launched the Vietnamese smartphone brand in India, both online and retail. Aniruddha’s last stint was with Wunderman Thompson as Senior Vice President & Executive Business Director, where a major part of his role was as the Branch Head, ADK Fortune, Bangalore.
Commenting on his new role, Aniruddha Deb added, “With the changing landscape of creative agencies and an ongoing digital transformation, only a few networks have truly been able to shape themselves as a truly integrated agency in India and DDB Mudra Group is clearly one of them. What attracts me is the company’s constant endeavour to grow and build great brands through recognisable and effective creative work and the ability and eagerness to provide integrated solutions irrespective of the kind of business they hold. It really excites me to come onboard and lead client partnerships across mainline and digital. I hope to play a significant part in the Group’s ongoing growth journey.”