By: Rajiv Raghunath
Last updated : December 05, 2017 6:53 pm
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
In a one-on-one conversation with Media4Growth, Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic Worldwide, said that this year Kinetic India will usher in cutting-edge mobility solutions to drive OOH advertising in India. The thrust on mobility solutions stems from Kinetic Worldwide’s global focus on mobility solutions and other new technologies that will greatly augment OOH growth in different markets.
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies. “This industry is doing a lot in the area of technology, but we are our greatest critics,” he says, while pointing out that the scale at which technology is being adopted may not be big at the moment, but it is happening in “pockets, niche areas”.