By: M4G Bureau
Last updated : February 21, 2020 10:15 am
The state cabinet plans to extend the provisions of the Act to the entire state including areas under panchayats
According to OOH industry experts, this development will pose insurmountable challenge to the business. As such, civic authorities are dis-interested in permitting site installations due to absence of advertisement tax.
Additionally, due to the huge chaos going on in the Bangalore market, the Urban Development Ministry has announced the formulation of the OOH policy which will be implemented in the entire state. Regional media owners believe this might further hit the regional OOH business.