‘Bengaluru OOH will be back on track with large formats’

In Viewpoints By Aayush Mohanan - April 25, 2023

Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.

Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

In OOH News By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

In OOH News By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign

Ampere joins hands with RCB to sync ‘Har Gully Electric’ with ‘Har Gully Cricket’

In OOH News By M4G Bureau - March 28, 2023

The collaboration comes up ahead of IPL 2023

KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022

In OOH News By Rajiv Raghunath - January 05, 2023

The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries

Tourism Australia beckons Indian outbound travellers for the Down Under experience

In Campaigns By M4G Bureau - November 25, 2022

The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore

The Times of India showcases vivid images of ‘The Times of a Better India’

In Digital OOH By M4G Bureau - September 15, 2022

The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.

Nilay Moonje, Creative Head, Sideways Consulting, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 26, 2022

Until recently, Nilay was with Ogilvy Bangalore, before moving on to Head the Creative at Sideways Consulting in Mumbai; some of his most notable works includes campaigns for Amaron Batteries, Glycodin, Diu Tourism, Pro Kabaddi, Big Bazaar, Amazon, Birla HIL, Fortune Oils, ITC and Meesho.

360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens

In Digital OOH By M4G Bureau - April 25, 2022

Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.

Bangalore International Airport, AWS announce Joint Innovation Center

In OOH News By M4G Bureau - April 07, 2022

The JIC will focus on driving digital innovation for the airport, enhancing passenger experience, and creating positive impact for the community where the airport operates.