Unboxing OOH: Data, metrics & personalization are key

In OOH News By M4G Bureau - July 26, 2024

The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.

‘Don’t focus on outcomes, but on work,’ urges actor Manoj Joshi @ OAC 2024

In OOH News By M4G Bureau - July 26, 2024

Acclaimed actor and recipient of the prestigious Padma Shri Award, Manoj Joshi, added a dash of inspiration and reflection to the morning at the Out Of Home Advertising Convention (OAC) 2024, that was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore.

OAC 2024 kicks off in Bangalore promising new insights & inspiration

In OOH News By M4G Bureau - July 26, 2024

The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.

Interspace Communication to lead Polycab's brand refresh OOH campaign in the South market

In Campaigns By M4G Bureau - October 17, 2023

The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.

File responses to PILs on illegal hoardings, Karnataka HC tells BBMP

In OOH News By M4G Bureau - September 21, 2023

The Garden City’s municipal corporation has been ordered to file a detailed response to the PILs regarding the rapidly expanding illegal hoardings and flex banners in the city.

Posterscope unveils innovative campaign for Cornitos Crusties

In Campaigns By M4G Bureau - September 11, 2023

The popular brand of snacks introduced its new offering with an innovative OOH campaign.

Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports

In Campaigns By M4G Bureau - July 06, 2023

The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.

‘DOOH is fantastic, but pricing is a crucial factor’

In Viewpoints By M4G Bureau - June 24, 2023

Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth

Bengaluru Metro (BMRCL) opens tender for indoor ads at 50 metro stations

In OOH News By M4G Bureau - June 15, 2023

Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.

‘Bengaluru OOH will be back on track with large formats’

In Viewpoints By Aayush Mohanan - April 25, 2023

Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.