By: Rajiv Raghunath & Bhawana Anand
Last updated : May 07, 2019 10:40 am
Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI
Talking about technology adoption, Barry stated emphatically that OOH is “best to make artificial intelligence (AI) real”. He also said that OOH will become even more dominant as cites change, new cities come up, and smart cities develop.
Urging the industry to become more competitive, he said that “to win the race, you have to be in the race.” “We have to be braver,” he added.
“Reach, impact, fame will always be delivered,” said Barry. “Put money where your ambition is,” he said on a concluding note.