By: Bhawana Anand
Last updated : December 06, 2018 10:06 am
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
As per the contract, the company can also obtain extra display space on pro rata basis. “We will look at the demand from advertisers and market condition and obtain extra media accordingly,” said Luthra.
The company is planning to re-fabricate all the media at the station and put in place high quality formats, said Luthra.
Commenting on the overall OOH scenario in the state of Punjab, he explained, “It would be inappropriate to compare the railway media with any arterial road or junction because both have their unique value and significance.” But he agreed to the fact that there would be some spill-over effect once the city’s OOH market rebounds.