Prakash Arts has expanded its media footprints in the southern markets by acquiring the media rights at two stations in Chennai -- Egmore, the second biggest station in the city, and Guindy. The rights, awarded on the basis of a tendering process, is for a 5-year duration whereby the firm will be handling media in the circulating area of both stations.

Prakash Arts handles a bouquet of media formats in different southern markets that include unipoles, bus shelter media, skywalk media, gantries, etc.