By: M4G Bureau
Last updated : July 24, 2018 10:19 am
The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches
A BMRCL official was quoted in the report as saying that they are not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches, such that the interiors of the coaches are not damaged in any way. Currently, BMRCL has given away media rights for station and outside station and metro pillar branding and has seen a rise in the authority’s non-fare revenues.