By: Bhawana Anand
Last updated : March 08, 2021 12:17 pm
The party has organised a massive outdoor campaign to create high voltage visibility in 294 assemblies of the state.
Right ahead of the assembly election, the Bhartiya Janta Party (BJP) has rolled out a massive OOH campaigning, aiming to cover the 294 assembly constituencies of the state. The campaign, Lokkho Sonar Bangla (Aim for Sonar Bangla), was announced by the party’s national president, JP Nadda, in Kolkata earlier.
The media planning of the campaign has been strategically undertaken by the political party to cover the magnitude of the state and picked the best sites available in each city, including large size hoardings, digital wall painting, LED vans, etc. Additionally, a large number of giants cut-outs of PM Narendra Modi, the face of the BJP party, has been erected to augment the campaign.
While this is the beginning of the party promotion for the Vidhan Sabha campaign; there are further plans to paint the whole of West Bengal in saffron color by covering a huge sq ft area with the OOH medium.
The campaign comes at a time when the OOH industry is reeling under the impact of the pandemic and given the campaign size, it certainly opens up huge prospects for the industry.