Campaigns
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
The unique ‘Liquid Billboard’ created on a Dubai beach by Havas Middle East as a brand activation to encourage women of varied backgrounds to take to swimming won the prestigious Outdoor Grand Prix at the Cannes Lions festival on June 20.
As reported in the AdWeek, “The outdoor activation promoted Adidas’ inclusive swimwear collection and addressed the 32% of women globally who say they don’t feel comfortable swimming in public.”
The installation was a large transparent pool that people could dive into, “with their swims visible and live streamed online”.
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“Partnerships are the key to unlocking pDOOH value” – Remi Roques, Broadsign
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OOH IndustryData-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH IndustryNippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOHMake Outdoor creative again: Tim Bleakley rallies the ad industry
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Planning & BuyingIt’s Spotlight takes over digital screens at CP.67 mall, Mohali
