Khushi Advertising acquires exclusive rights at Madurai Airport
By M4G Bureau - May 30, 2018
Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises
After Vadodara Airport, Khushi Advertising has now acquired the exclusive advertising rights at Madurai airport for the next 10 years. The Airports Authority of India awarded the advertising rights to the company for both within and outside the airport premises. With an estimated traffic of 1 million flyers annually, the Airport is an apt site for branding. The airport offers multiple branding avenues like trolleys, tags, digital signages and drop downs along the arrival and departure terminals at the gate, aerobridges, F&B areas, smoking rooms, washrooms, ticket counters and security checks. It is possible to grab the attention of the TG and offer an exponential increase in brand recall by strategic ad placement. Additionally, the high prospect of engagement and innovative branding opportunities through activations at various experimental spaces inside the airport will be leveraged. Even outside the airport premises, Khushi will provide eye-grabbing exterior displays such as LED billboards and unipoles along the roads connecting to the airport.
Vishnu Telang, CEO – Khushi Advertising stated, “Air connectivity to Sri Lanka, Singapore and Dubai from Madurai Airport has been a major factor in getting a diverse set of tourists and devotees flocking to Madurai. Airports create a captive and relaxed audience, receptive to communication. The number of flyers to and from the city has seen a steady growth. We are very proud to have been given this opportunity to leverage our expertise in ambient advertising at Madurai Airport.”
Pranay Shah, Director – Khushi Advertising added, “This is another feather in our cap and we are immensely proud to provide branding and activation solutions at one of the fastest growing airports. Madurai Airport witnesses huge traffic due to the famous Meenakshi Amman Temple. Madurai is also an important industrial and educational hub in south Tamil Nadu. The city houses various automobile, rubber, chemical and granite manufacturing industries. All these reasons add up to make Madurai airport an apt location for marketers to advertise their products with opportunities to reach out to larger audiences and ultimately more ROI.”