Media Planning & Buying

Havas Media bags account for FoodCloud.in

The blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives Havas Media the edge to help scale the FoodCloud.in’s business.

Published

August 20, 2015

Satarupa Chakraborty

Havas Media Group India announced that it has won the integrated media mandate for FoodCloud.in, estimated over INR 25 crores, which will include print, TV, radio, outdoor and digital duties in a multi-agency pitch.

FoodCloud.in is the go to website for food lovers and delivers a gourmet meal of your choice, on your dinner table or at your office, for you alone or for a whole group of people. Currently operating in the Delhi NCR region, the FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting. Customers can choose a cuisine or chef from a selection of international, Indian, desserts, health foods, condiments and beverages and place the order online, pay online or opt for cash on delivery.

Talking more on the project, Anita Nayyar, CEO, Havas Media Group India & South Asia, said, “With the slew of working class in our country, home-cooked food is becoming extinct. However, hygienic, nutritious yet tasty home food is still much sought-after. If that is available and that too just click away, it makes our life so much more convenient. The proposition also works for corporate lunches as also for home parties or the last minute visiting friends and family. Talking further on planning and execution of the campaign, Nayyar added, “We are yet to start planning for its digital and outdoor campaigns. All I can say is it’s an interesting category where we see huge growth potential. Food is an engaging factor that connects everyone’s interest. Our blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives us the edge to help scale the FoodCloud.in’s business. With this win, we look forward to our experience with yet another innovative and entrepreneurial new-age client to the Havas family.

Vedant Kanoi, Founder and CEO, FoodCloud.in, said, “Havas Media has the experience and understanding as integrated media solutions to maximize communication with an agile strategic approach. High amount of passion and innovation acts as the driving force behind FoodCloud.in. We see them as partners on our growth path. As of now, we are looking at networking through Delhi NCR but we are looking at other metros and eventually a pan-Indian presence.