Campaigns

Adidas boosts its image before Bengaluru Marathon

As prelude to the much hyped Bengaluru Marathon, adidas executed a brand activation at Koramangala Indoor Stadium in Bengaluru to promote its newest footwear range’Boost’ through an activation spanning over two days.

Published

October 27, 2015

Satarupa Chakraborty

As a precursor of the famous Bengaluru Marathon held on October 18, 2015 in the city, sports and fitness gear giant adidas resorted to a two-day brand activation campaign at the Koramangala Indoor Stadium. Executed between 15th to 17th of this month, the activation was also used as a platform to promote the brand’s newest footwear range named Boost. The activation was executed by one of the leading Indian brand activation

agencies, Jagran Solutions. Overall, 8000 people hit the booth during the activity & 3000+ people participated in the contest.

A representative from the adidas Running Business unit quoted,”The execution was handled very well in terms of the finish and adherence to timelines – the concept was brought to life with excellent finishing of the mirrored acrylic wall. End Consumer Engagement at the pavilion was excellent, with the Foot Scan setup that was arranged by Jagran Solutions, as well as space-efficient setup of the gait analysis. The “Get your Target Time clicked activity saw over a thousand direct impressions and many more social impressions.

The main objective of the activation was to create awareness for Boost range, while the other objective was to raise awareness about healthy running, maintaining right posture and correct running technique to keep injuries at bay. The objective was achieved by providing Gait Analysis and Foot Diagnosis to visitors and participants while bringing in a special medical equipment for the test. The other engagement was a selfie contest at #boostbengaluru. Participants were asked to guess a target time for the run and post their pic at the promotion hashtag. The winner stood a chance to get a pair of Boost running shoes.

Pawan Bansal, COO, Jagran Solutions said, “We were entrusted with the responsibility of design & execution for this project and the end result has not only been appreciated by the participants but also the client. Executing this in less than 48 hours shows the execution capability of Jagran Solutions. The structure came out as a highlight of the expo.