Tenders
MCD to allocate cluster-wise sites to vendors soon
The new outdoor policy of MCD will give away cluster-based advertising rights to bidders so that each bidder gets a mix of prominent and less-prominent sites.
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Mukesh Yadav, Director – Press & Publicity, South Delhi Municipal Corporation (SDMC), explained, “Earlier, combining all three zones, we had some 80-90 sites and we used to float tenders according to sites. Under new scheme, we are awarding bidders according to these identified clusters simply because we wanted a fair business. These awardees will have a mix of both prominent and not-so-prominent sites and this is our way to make the trade equal. Also, with a lot of debates regarding legalities lately, the new scheme has been undertaken with a view of streamlining the business along with beatifying the city. MCD is already working on the received rates and the awardees will very soon be declared.
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