UMAGINE, being organized by Tamil Nadu Government's Electronic Corporation of Technology (ELCOT), brings together exponents of state-of-the-art technologies
Glenn Pais, Proprietor of Clauderricks Enterprises, talks about the planning that went into setting up the massive 350 feet x 50 feet billboard at Kamshet on...
The public issue is pivotal to the OOH firm's growth plans
This will allow brands to create a measurable omnichannel brand experience
The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle
Digital Acceleration & Transformation Expo (DATE) with 10 co-located events to be held in New Delhi on November 23 & 24, 2023
Takes total global membership to 180
Officially supported by NITI Aayog and powered by Intel Xeon, the 12th annual Big CIO Show will bring together a prestigious group of C-level technology innovators...
“Our estimate is this market which is 1% today will be around 3% in 2024-25, and will be about 17% in 2030 which is about out...
The US-based company recently received a fresh round of funding
The campaign is executed in Montevideo, Uruguay
By branding entire fleets of autos in a distinct, soft-toned visual identity, the campaign ensures repeated, unavoidable visibility across the...
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns...
The campaign is conceptualised by Ace of Hearts and executed in London
The campaign is conceptualised by TRP and executed in Australia
For OOH to grow and align with the increasingly omnichannel process of media buying, the industry needs to make it...
At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron...
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with...
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...
The billboard is executed in Noida
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...