Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Bids to be submitted by October 21, 2022
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO...
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry...
The opportunities include adoption of REVEZ's Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar...
Advertising paused on the screens
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone's continued rapid growth, says Damian Cox,...
These developments could catapult transit media business to a higher plane
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it's important to have the right skill sets in...
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...