Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.
The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.
Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio...
Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s...
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model...
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH...
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data