Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.
The awards feature a record breaking 146 categories
Global will also continue to represent BT's street furniture advertising sales for the next decade
The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
65% of top 100 OOH advertisers increased their OOH spend from 2022
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to...
Zitcha will enable Leroy Merlin's brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network
The ferries serve as a gateway to the island, boasting 1.2 million annual passengers
The rights have been secured for a 5-year period
The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...