Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
The advertising veteran passed away on Tuesday in Mumbai.
The association will see the actor feature in Malabar's upcoming consumer campaigns
Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
The media owning firm has secured the branding rights for 5 years
This year's theme “Join the Green Revolution†is aligned with the company's values of environmental responsibility and sustainability
Metro rail networks make a neat cut for advertising
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have...