Company News

Moving Walls Group acquires OOH software provider Adarth

Founded in 2021, Adarth offers a cloud-native SaaS platform tailored for OOH media owners, including AI-powered inventory management and workflow automation.

Published

January 20, 2026

M4G Bureau

Moving Walls Group, a global leader in software and solutions for Out-of-Home (OOH) and Retail Media, today announced the acquisition of Adarth, an India-based OOH SaaS company, as part of its strategic push to strengthen its presence in the high-growth Indian media market.

Founded in 2021, Adarth offers a cloud-native SaaS platform tailored for OOH media owners, including AI-powered inventory management and workflow automation. Through this acquisition, Adarth’s clients will now gain access to Moving Walls’ full-stack OOH automation platform, offering advanced capabilities in planning, measurement, and programmatic activation.

“India is one of the world’s fastest-growing OOH markets, but it remains highly fragmented. Adarth has demonstrated an incredible ability to digitize workflows for local media owners and bridge this fragmentation with purpose-built tools,” said Mr. Srikanth Ramachandran, Founder and Group CEO of Moving Walls. “We are excited to welcome the Adarth team and their clients to our platform and ecosystem.”

This acquisition reinforces Moving Walls’ mission to become the global operating system for OOH and Retail Media by providing a single interface to plan, buy, manage, and measure physical media. Adarth’s strong local relationships and agile product development model complement Moving Walls’ global platform and multi-market client base including AI-driven planning and measurement capabilities.

“Joining Moving Walls allows us to unlock greater value for our clients while contributing to a larger global vision for the OOH ecosystem,” said Ms Priyashaa Naayan and Mr Paras Prakash, Co-founders of Adarth. “We are especially excited about bringing measurement, programmatic access, and omnichannel campaign planning to more Indian media owners.”

With Adarth now part of the group, Moving Walls gains immediate access to a massive client base in India, bolstering its existing presence across Asia, the Middle East, and Africa. The combined teams will continue to support Adarth’s existing customers while rolling out the broader suite of Moving Walls products.