Sustainability
Hasiru Dala Innovations partners RCB, others in flex recycling
Hasiru Dala Innovations—a non-profit engaged with marginalised waste workers in Bengaluru, handles the complete waste management at the Chinnaswamy Cricket Stadium, and transports the used flex to another NGO Swabhinann
IPL franchisee team Royal Challengers Bangalore (RCB) not only turns out in green for the matches but has also adopted green practices. RCB in association with Bruhat Bengaluru Mahanagara Palike (BBMP) and Karnataka State Cricket Association (KSCA) has taken the pioneering initiative to ensure that all flexes displayed during the matches are responsibly collected and recycles for various re-use purposes.
Hasiru Dala Innovations—a non-profit engaged with marginalised waste workers in Bengaluru, handles the complete waste management at the Chinnaswamy Cricket Stadium, and transports the used flex to another NGO Swabhinann. “The NGO working for the slums recycles them into bags and rooftops for the slum area people to use,” shared Shekhar Prabhakar, Co-Founder & Managing Director, Hasiru Dala Innovations.
-
OACRoll Dot Agency duo bags YOC 2026 title for their campaign ‘PauseBoards’ ‘
-
CampaignsCASHurDRIVE Marketing Ltd executes Spider-Man’s take over in India
-
OAAIndriya Jewels is OOH Brand of the Year & ‘Spotify Commute – Aaj Raaste Mein Kya Suna’ is Campaign of the Year in OAA 2026
-
OAC#OAC 2026: ‘When the medium becomes a movement, it stops being just media’ – Alok Chitre of Rajasthan Royals