Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look at the picks that defined the...
The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over Bridges (FOBs) at the station.
A round up of the moments and trends that shaped the OOH industry in 2025
The amendments span definitions, auction processes, site selection norms, format sizes, and the use of digital and innovative OOH formats, significantly impacting media owners, advertisers, and...
In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO of Ocean Outdoor, explains why there’s...
As the industry evaluates the newly announced BMC OOH Policy 2025, insights from Junaid Shaikh, Managing Director, RoshanSpace Brandcom, and Payal Patel, Co-Founder, Devangi Outdoor, shed...
The rights are for a period of 15 years
The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, Director of Sun Sign & Technologies, in this...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann, and TBWA.
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next chapter of Out-of-Home advertising, in this...
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually...
The campaign is created with Fabric Social and fronted by Grime Gran
The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille...
The campaign is executed by Platinum Outdoor
The campaign is executed by Say It Loud Media
A round up of the moments and trends that shaped the OOH industry in 2025
Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, the...
The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and...
Radiant Synage is all set to present display solutions designed for both indoor and outdoor use at DDX Asia 2026,...
Rajat has moved from V2 Retail Ltd. to join Khimji Jewellers, where he was a key player in coming up...
At DDX Asia 2026, Newtech Video Systems is set to present new LED display innovations designed to deliver better performance,...
Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, drive...
At the expo, Lumina Displays will be showcasing a mix of portable and fixed-installation LED solutions, addressing the need for...
At DDX Asia, PixelStar Vision will showcase Dahua’s next-generation display portfolio, with a strong focus on immersive, high-resolution visual experiences.