Laqshya Media Group is also executing a massive, nationwide visibility campaign. Leveraging its dominance in the OOH sector, Laqshya has blanketed major cities, state capitals, and...
Dino Burbidge, Consultant, Founder of Dinova, shares his list of favourite OOH campaigns of the year.
Yuvrraj Agarwaal, Chief Strategy Officer at Laqshya Media Group, reflects on the most impactful OOH campaigns of 2025, highlighting how the medium evolved into a multisensory,...
Fabian Trevor Cowan, Director at Connect Digital, shares his perspective on three standout OOH campaigns that stood out to him and masterfully blend creative clarity with...
Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look at the picks that defined the...
The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over Bridges (FOBs) at the station.
A round up of the moments and trends that shaped the OOH industry in 2025
The amendments span definitions, auction processes, site selection norms, format sizes, and the use of digital and innovative OOH formats, significantly impacting media owners, advertisers, and...
In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO of Ocean Outdoor, explains why there’s...
As the industry evaluates the newly announced BMC OOH Policy 2025, insights from Junaid Shaikh, Managing Director, RoshanSpace Brandcom, and Payal Patel, Co-Founder, Devangi Outdoor, shed...
The campaign is executed by Platinum Outdoor
Nadia’s arrival follows a recent internal restructuring that consolidated Brand Marketing, Product, Creative Direction, Innovation, and Go-To-Market into a single...
Continental Coffee has launched a vibrant campaign in Hyderabad with Platinum Outdoor, using a mix of transit OOH formats, from...
Following the festival, these trucks are now travelling across India, carrying with them stories that have long remained regionally rooted...
The campaign is executed in Chennai
The rollout includes over 350 LED screens, video walls and digital displays across 101 Cinépolis cinemas in 63 cities, covering...
Spread across 100,000 sq. ft., in Vapi, the LEDX facility is a built-to-suit, fully automated manufacturing plant, engineered specifically around...
Dino Burbidge, Consultant, Founder of Dinova, shares his list of favourite OOH campaigns of the year.
Oshry, who previously served as Senior Vice President of Marketing and Communications at OAAA, will continue to lead OAAA’s marketing...
The company has launched with Place Exchange SSP and PerView Measurement to enable digital buyers to programmatically access DIRECTV Remote...
Yuvrraj Agarwaal, Chief Strategy Officer at Laqshya Media Group, reflects on the most impactful OOH campaigns of 2025, highlighting how...
DDX Asia 2026 will take place on 12-13 February 2026 at the Bombay Exhibition Centre in Mumbai, India.
Fabian Trevor Cowan, Director at Connect Digital, shares his perspective on three standout OOH campaigns that stood out to him...
The campaign is executed by SVA Media Consultancy
Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind...