September 17, 2019

ALT Balaji brings Mission Mangal alive

The motorized rocket innovation charms masses to binge watch the new series

September 16, 2019

UNIQLO’s unmissable cubical OOH presence

The Japanese apparel brand undertakes unique display activity to mark the opening of its 1st ever store in India

September 16, 2019

Tissot rolls-out an innovative cinema campaign in collaboration with Khushi Advertising Ideas Pvt. Ltd.

Brand reinstates its authority as timekeepers with a social message for the audience

September 11, 2019

Taproot Dentsu crafts OOH campaign for shaze’s Hosting Collection

The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch

September 09, 2019

‘Business & civic bodies must work together’: Prem Shankar Jha

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th

September 07, 2019

Brush up for ‘The Quintessential OOH Quiz’ at OAC 2019

The quiz will be conducted by Rachana Lokhande

September 07, 2019

‘Don’t sell space, Sell idea’: Raj Kamble

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

September 06, 2019

OMI gets TANISHQ’s ‘Great Diamond Sale’ sizzle on OOH

Crafted by OMI, the mega sized units are hard to miss

September 05, 2019

Innovations mark Ganesh Utsav this year

Brands get creative with their installations to engage audiences at Ganesh Utsav hubs

September 03, 2019

‘Urbanization is a huge benefit for the OOH industry’

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019