Talks OOH

Delhi NCR Talks OOH Conference to held in Gurugram on November 17

The conference entitled ‘Propelling Delhi NCR OOH to a new growth plane’ has been planned in keeping with the growing significance of the Delhi NCR OOH market for all industry stakeholders.

Published

September 25, 2017

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The much anticipated Delhi NCR Talks OOH! Conference will be held at Le Meridien hotel, Gurugram on November 17, 2017. The conference entitled ‘Propelling Delhi NCR OOH to a new growth plane’ has been planned in keeping with the growing significance of the Delhi NCR OOH market for all industry stakeholders. Laqshya Media is the ‘Presenting Sponsor’ of the Conference, and eg. communications has taken up the ‘Powered By’ sponsorship of the event.

Over the years, the Delhi NCR OOH market has seen transformational changes, powered by unprecedented physical infrastructure development including urban transportation, growing footprints of corporates across Delhi NCR, and significant spurt in brand advertising in sync with growing consumerism in the region.

The Delhi NCR OOH market is also undergoing changes from the policy perspective. The SC order on ushering a new advertising policy, Railway authorities coming up with the Delhi OOH market package, among others, being cases in point.

The Delhi NCR Talks OOH Conference will bring all key stakeholders – brand marketers, media owners, specialist agencies, civic authorities, consultant and solution providers – on a common platform to chart ways to leverage the growing business opportunities, as also to collectively tackle the emerging challenges. The benefits of this collective effort are expected to cascade down to all individual firms.

The conference will be addressed by officials of union urban development ministry, civic authority heads, brand marketers representing top advertising brands, among others. The day-long event will have a mix of individual presentations and panel discussions, interspersed with networking sessions. Importantly, the focus of the conference will be to get the industry players to come up with an agenda for accelerated industry growth in the Delhi OOH market.

The sub-themes of the deliberations will touch upon:

OOH policy & industry regulation
Maximising the new investment opportunities
Increasing brands spends on OOH
Use of new technologies to drive business growth

The Delhi NCR Talks OOH Conference 2017 is part of a series of similar conferences that have been held in Delhi (2009); Lucknow (2010; 2013; 2015); Bengaluru (2014); Chennai (2015); Kochi (2015); Kolkata (2016); Ahmedabad (2016).